Babyation is determined to change the game of parenting products by bringing innovative, tech-driven solutions to parents that blends in discreet with everyday life.
Babyation was created by Sam and Jared with a desire to improve the breast pump, but they quickly realized parenting is more than just that. Instead they set out to create new and better experiences for parents.
Most important Babyation was determined to make a discreet, quiet breast pump that fits under your shirt so you can finally pump on your terms. Further more, they wanted to change up the traditional utilitarian tech look that has haunted the pump aesthetics and instead design for a product that parents could use with pride and confidence.
Todays traditional pump combines suction cup and milk bottle into one single unified solution, letting the bottle hang from the breast while pumping. This design makes for little privacy for women who are pumping up to 4 times a day. Sam and Jared's proprietary patented technology allows for the milk to be pumped seamlessly from a breast cup through tubes connected to a compact pack where bottles are located. This design is freeing women for the intrusive bottles hanging of their breasts and ultimately empowering them to decide when and where to pump.
MTWO was engaged to design for a connected function-forward user experience with a strong aesthetic that blends in with a minimalistic everyday life. The Babyation pump is a hand-free and bottle-free experience, the straps has been designed to accommodate both shoulder and a hand-held carrying allowing women to walk while pumping. Instead of designing a separate icepack bag for full milk bottles the enclosure has been fitted with a 'slide in"icepack to keep the milk cold from the minute it enters the bottle.
We're super excited to have had the opportunity to work with team Babyation and are following their positive development with growing admiration.